I'm 58 and I have to say over the past few years, I've felt an ever-stronger need to feel comfortable, even if that meant going against my own taste sometimes.

I've always enjoyed looking my best, but rather than wearing a belt, I've been opting for elasticated trousers whenever I can.

Obviously when I was 20, I didn't have any of these problems!

Truth is, I'd 'let myself go a bit' and my wife had noticed more than once, gently nudging me about it ... until I finally had to admit she was right.

1. Needs may change.
BUT the pleasure of looking your best MUST NOT be lost

Ever since I started using these belts, I've gone back to wearing more classic trousers with a good shirt, and I still feel perfectly at ease.

To be honest, it was a really lovely feeling knowing I could wear anything again without compromising on my comfort.

I just adjust it with his micro-adjustable system that quietly adapts to every moment.

If you know you'll be sitting down all day tomorrow, just loosen it a notch.
Same if you're driving all day.

But above all, it let me rediscover a version of myself I'd been missing.

2. I was born when people still bought things to keep them.

This isn't about 'being stingy.
It's just that I don't like the 'throwaway' culture ... never have.

You know, my dad always says: "Take care of your things, and they'll take care of you."

Most standard belts today look like they've been through a war after just 2 months. 

Buying this belt reminded me a little of my past, of things that used to be made properly.

It’s been 2 years since I bought these, and with a bit of looking after, it still looks as good as new.

3. I like knowing I've made the right choice, for the right reasons

I am a distrustful man and 2 years ago, when I bought it, I probably asked myself the same questions you're asking yourself now:

1 . 'Is it worth it?'
2 . 'Is it a reputable brand?'
3 . 'Will the mechanism work or break?'

I can vouch for all of this myself. They're an Italian brand with incredible customer service.

I once had an issue with a buckle, and within 5 days I had a new one.

If it wasn't right for me, there was a 100-day money-back guarantee.

No pressure,  just have a look.
With the guarantee there's really nothing to lose

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Here are some more testimonials from other people like me

Peter M.

"No more snapped holes"

My old belt finally gave up; buckle hanging on by a thread, holes all stretched out of shape. This one's a different world. No holes to wear out, and it actually looks smarter under a shirt than anything I had before. Wish I'd found it years ago

Dave R.

"Didn't think a belt could feel like this"

Honestly forgot I had it on the first time I wore it. Feels like you're in a tracksuit but looks properly smart with trousers. I was sceptical before buying but this thing has genuinely changed how I feel by the end of a long day.

Ian T.

"Got both colours, no regrets"

Bought the black and the cognac together. Black for work, cognac for the weekend, and both go with pretty much everything in my wardrobe. Feels like I upgraded my whole look with just two belts. Wasn't expecting to notice the difference this much.

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